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2016 Fashion Revolution 'Fash Mob' in San Francisco

San Francisco Recognizes Fashion Revolution Day With a “Fash Mob”

Parade Encouraging Supply Chain Transparency

April 25, 2016 – San Francisco, CA  Last Sunday, San Francisco marched in a “fash mob” parade, sponsored by Wildlife Works Apparel – the world’s only carbon neutral, fair trade factory protecting wildlife in Kenya, to ask for greater transparency in the global fashion supply chain. Co-produced by Ecologique Fashion and Eleanor Amari of LOLA Creative Agency, the parade’s objective was to ask for greater transparency in the global fashion supply chain.

The “mob”, consisting of models, designers, sustainable brands and ethical fashion supporters, recognized Fashion Revolution Day, a grassroots campaign sparked in response to the Rana Plaza garment factory complex collapse in Dhaka, Bangladesh that happened three years to the day, leaving 1134 people killed and 2500 injured. More than fifty people strong, the fash mob commenced in Union Square, continuing down Powell St. and into the Westfield Mall with participators cheering  “Who Made My Clothes? Ask.” and holding bright signs as well as a parade banner, made from upcycled t-shirts, that read “Fashion Revolution”. Shoppers who joined the march were given the official San Francisco Fashion Revolution t-shirt by Wildlife Works Apparel, screen-printed locally by Social Imprints.

“It’s time to retrain and redirect the fashion industry towards a more compassionate and sustainable future. Fashion Revolution is spreading a very urgent message and we are proud to be contributing to its momentum,” says Joyce Hu, creative director for Wildlife Works.

“We have such an abundant fashion community here in the San Francisco Bay area dedicated to sustainable innovation and ethical sourcing.” Said Andrea Plell, founder of Ecologique Fashion and co-producer of the event. “As consumers we have the right to know the impact of our purchases and these brands are doing their part by creating relationships with their suppliers and makers, exposing their stories, carefully examining their supply chains and becoming role models for the industry.”

Participating brands, of which all are San Francisco Bay Area based, included Wildlife Works Apparel, The Tripty Project, Skunkfunk, Fibershed,Indigenous, Synergy Organic Clothing, Soko, New Market Goods, Ways of Change, Callina, PACT, Indosole, and Okiino.

Special thanks to Chanel Fu, stylist, Lindsay Stevens PR, Bare Snacks, Makeup artist Olga Pirmatova of Tokyo SF, Photographer Bryan Berry of Lola Creative Agency, and Remake for videography.

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