Sustainable Fashion Alliance is an online platform and community for sustainable entrepreneurs and creatives.
Founded to create impactful momentum in the industry, we empower sustainable fashion professionals with resources, shared opportunities, strategy sessions and creative avenues to market. We believe in igniting change through collective action.
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of allies and mentors to grow your business.
Join our membership program for access to exclusive content, a highly curated community for building your network, discounted admission to events and more.
Andrea Plell is a journalist and sustainable fashion consultant based in the San Francisco Bay Area. She is the granddaughter of immigrants who arrived in San Francisco in the 1960s and took up work in a local apparel factory. A reverence towards garment workers and textile artists runs deep within her blood. In 2008 she started Ecologique Fashion, a sustainable consulting agency, to provide ethical brands with PR services. Inspired to ignite collaborative momentum in the industry she co-founded the Sustainable Fashion Alliance, in 2016. Andrea is also the West Coast Regional Coordinator for Fashion Revolution, a not-for-profit international movement that calls for systemic reform of the fashion industry with a focus on the need for greater transparency in the global supply chain.
Joyce Hu is the Marketing Director for Wildlife Works, a conservation company mitigating climate change that operates a carbon neutral, fair trade factory in Kenya. She co-founded the Sustainable Fashion Alliance a member-based group of fashion professionals committed to ethical fashion. Joyce also founded thebookr.com, the first online direct-to-talent booking platform; and most recently, launched marlinray.com, beach accessories that bring together beauty, function and sustainability.