Tons of perks and networking opportunities await for you and your business. Apply to become a member now.

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About Us

Sustainable Fashion Alliance is an online platform and community for sustainable entrepreneurs and creatives.

Founded to create impactful momentum in the industry, we empower sustainable fashion professionals with resources, shared opportunities, strategy sessions and creative avenues to market. We believe in igniting change through collective action.

Become a member

Build a strong community

of allies and mentors to grow your business.

Join our membership program for access to exclusive content, a highly curated community for building your network, discounted admission to events and more.

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Our Partners


Joyce Hu,

Co-Founder & President

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Joyce Hu is the Marketing Communications Director for Wildlife Works, a conservation company mitigating climate change that operates a carbon neutral, fair trade factory in Kenya. She co-founded the Sustainable Fashion Alliance  a member-based group of fashion professionals committed to ethical fashion. Other ventures include Marlin Ray, sustainable surf accessories line now under new management and soon to launch fashion ecosystem dialog platform.

Andrea Olmsted

Co-Founder & Advisor

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Andrea Olmsted is a journalist and sustainable fashion consultant. She is the granddaughter of immigrants who arrived in San Francisco in the 1960s and took up work in a local apparel factory. A reverence towards garment workers and textile artists runs deep within her blood. In 2008 she started Ecologique Fashion, a sustainable consulting agency, to provide ethical brands with PR services. She is the former West Coast Regional Coordinator for Fashion Revolution

As seen in...
Vogue Business
Inside the Kenyan apparel factory that doubles as a wildlife reservation
Sourcing Journal
West Coast Way: Is California the Sustainable Fashion Capital of the US?
rivet magazine's LA edition
American Airlines Seems to Be Gaslighting Its Employees Over Fashion
20 Fashion Revolutionaries Making Sustainability A Fashion Must-Have Luxury
This Is How Sweat-Wicking Clothing Actually Works
CA Apparel News
L.A. Textile Show Reflects Apparel Industry Changes
SF Chronicle
Bay Area eco-fashion 101: Who, what and wear
25 Bay Area Women Who Are Slaying the #GirlBoss Game
NBC Bay Area
New Fashion Trend: Fighting Climate Change
Eco Justice Radio
The Steep Environmental and Social Costs of the Fashion Industry
A San Francisco Grassroots Campaign Asks "Who Made Your Clothes?"
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